According to the New York Times, TiVo has developed a way to display advertising when a viewer attempts to skip past commercials by using the fast-forward function. In essence, there is no escape!
From the New York Times:
In December, TiVo began offering ads that appear as a small piece of text when viewers pause a show. Advertisers can choose the specific show or genre they want their pause ad to appear on — Mercedes-Benz USA used it to promote a new car during football games earlier this year. TiVo also offers ads that appear when viewers fast-forward through shows. Advertisers that run regular 30- or 60-second spots can buy these, and when the viewer presses fast-forward, a static box appears. One for Tourism Australia shows a photograph of a girl on a beach with the text, exclaiming, “Don’t tell me I just skipped the Australia ad!” TiVo viewers are instructed to press the Thumbs Up button to see the ad and get more information.
Once a viewer interacts with its ads, TiVo can show them a video about the product, let them request more information or a coupon, or even let them configure a car with different colors and options. TiVo also sells ad space on TiVo Central, its home screen.
“By catching them at a time when they’re pausing the program, when they’ve finished with a program,” said Tara Maitra, vice president and general manager of content and advertising at TiVo, “the viewer’s main reason for being there isn’t being interrupted.”
Solution? Ditch that dopey Tivo and use Dish Network.
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