I’m shocked…SHOCKED! that ‘game journalism’ is being called out for a lack of integrity.

Eurogamer is under attack from the developers of recently released MMO Darkfall, insisting that the final score of 2/10 is completely erroneous. Their proof? They examined the server logs of the two accounts the devs gave the magazine for reviewing purposes and determined the critic played the game for only two hours.

From Darkfall Forum:

When we read the hostile review by Ed Zitron, one thing became apparent: he had not played the game at all. Eurogamer readers and Darkfall players are posting bullet lists of factual errors in the story. The reviewer hadn’t even figured out the very basics of the game before he wrote about it. We checked the logs for the 2 accounts we gave Eurogamer and we found that one of them had around 3 minutes playtime, and the other had less than 2 hours spread out in 13 sessions. read more…

It’s obvious when embargoes are lifted in the game industry, as nearly every video game site under the sun suddenly posts the same derivative article at approximately the same time. Embargoes are a scourge, a powerplay by the Publisher’s PR arm handling a video game, which serves no positive purpose for anyone involved. It dillutes the media for gaming sites and compresses the exposure of a game into a single day.

I mean, how many BioShock 2 previews do we need posted on a single day? You’d think a publisher would want the exposure spread out over time, keeping the brand in your head up till the day of release, but no. PR teams think it best that previews all hit on the same day. Worse, the various sites are more than willing to play along, willingly giving up whatever power they may have had. [The whole industry is so controlled by publishers that there is essentially no choice. No access = no info = no audience. Only totalitarian governments have more of a stranglehold over the media that covers them. If any of our readers have a solution as to how principled journalists and site owners can change the state of things and still remain financially viable, please let us know and we'll share your thoughts with the rest of our audience. -Ed.]

Let’s take a gander at which sites played the embargo game today, offering up essentially the same content as everyone else:

read more…