Apple today announced that its eagerly anticipated iPhone will run applications created with Web 2.0 Internet standards when it begins shipping on June 29. Developers can create Web 2.0 applications that look and behave just like the applications already built into iPhone, and seamlessly access iPhone’s services, including making a phone call, sending an email, and displaying a location in Google Maps. Third-party applications created using Web 2.0 standards can extend iPhone’s capabilities without compromising its reliability or security.

“Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone,” said Steve Jobs, Apple’s CEO. “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”

Web 2.0-based applications are being embraced by leading developers because they are far more interactive and responsive than traditional web applications, and can be easily distributed over the Internet and painlessly updated by simply changing the code on the developers’ own servers. The modern web standards also provide secure data access and transactions, like those used with Amazon.com or online banking.