Filling the void left behind by the reworked E3 Expo, IDG World Expo has been working hard to put together its newest event, Entertainment for All(TM) Expo (E for All), scheduled for October 18-21, 2007 at the Los Angeles Convention Center. E for All is a new event created for people who are passionate about video games and everything related.

The Expo was launched in response to strong demand within the consumer audience for an opportunity to see and try new products before they reach store shelves. Unlike E3, the new E for All Expo will be open not only to the media and industry professionals, but to the public as well.

Today, E for All got a boost when it announced that Nintendo of America has signed on as an "anchor exhibitor" for the event. Nintendo leads an A-list of game companies signing on for the new show.

"The E for All Expo supports Nintendo's mission to reach as many types of consumers as possible to expand the world of video games to new audiences," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games."

"Nintendo's early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry," says Mary Dolaher, executive vice president of IDG World Expo. "E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we've seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn't ask for a more universally respected colleague in this new venture."

E for All Expo will offer consumers the opportunity to test-drive the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 4-day event at on-site retail facilities. Additional attractions are in the works, including high-profile videogame tournaments, job fair and networking opportunities, and a performance from the acclaimed Video Games Live concert.

E for All Expo has been endorsed by the Entertainment Software Association (ESA), the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7 billion in entertainment software sold in the U.S. in 2005, and billions more in export sales of U.S.-made entertainment software.