Avatar Reality Inc., a new development entity dedicated to the advancement of online community buildling, announced it will provide a sneak preview of its upcoming MMO Blue Mars during GDC.

Set in Tarraformed Mars in the year 2177 AD, Blue Mars will allow players to simulate real-life scenarios by creating personalized characters. Blue mars will launch in a public beta version at the end of 2008.

Avatar Reality will conduct an interactive tour of Blue Mars attractions. The game utilizes CryTek's game middleware CryENGINE 2. They will also preview their scripting game development environment which enables third party developers to easily build rich 3D casual games, and their proprietary Avatar Technology, which enables realistic character appearance and animation.

Avatar Reality’s vice president Li-Han Chen will host a sponsored session on Wed., Feb. 20 at 4 p.m. announcing the Blue Mars Third Party Development Program which gives game developers, CG artists and interested business partners an opportunity to create a variety of in-world attractions, 3D art assets and promotions for Blue Mars users.